Articule

Mandate

The mandate was to create a visual identity for a company that we were randomly assigned. I was given the brand Articule which is an open-access artist-run center dedicated to the presentation of a broad range of contemporary art practices.

Category

Branding

Year

2020

Mandate

Category

Year

The mandate was to create a visual identity for a company that we were randomly assigned. I was given the brand Articule which is an open-access artist-run center dedicated to the presentation of a broad range of contemporary art practices.

Branding

2020

Articule logo

Challenge

Articule is a company that has been around since 1979. The biggest challenge was to create a new visual identity that kept the history and the foundation of the company throughout the branding. It also needed to be both inviting and approachable.

Articule badges and tote bagsArticule logo gifArticule stationery

Challenge

Articule is a company that has been around since 1979. The biggest challenge was to create a new visual identity that kept the history and the foundation of the company throughout the branding. It also needed to be both inviting and approachable.

Articule logo gifArticule badges and totebags

Approach

The logotype itself acts as the symbol that represents the facade of the art center. The colour is chosen to accurately illustrate the building’s lime green exterior which is also Articule’s signature colour. The simplicity of the form and the added three dimensional details on the logotype makes it more interesting to look at.

Outcome

In the end, the form allows us to easily apply it to various applications because of its versatility and potential.

Approach

The logotype itself acts as the symbol that represents the facade of the art center. The colour is chosen to accurately illustrate the building’s lime green exterior which is also Articule’s signature colour. The simplicity of the form and the added three dimensional details on the logotype makes it more interesting to look at.

Outcome

In the end, the form allows us to easily apply it to various applications because of its versatility and potential.

Articule advertisement posters