Pure

Mandate

This student project required us to come up with the identity and packaging for our chosen product. Something that always interested me was food packaging because of the endless design possibilities, so I decided to choose honey as my product and named it Pure.

Category

Packaging

Year

2019

Mandate

Category

Year

This student project required us to come up with the identity and packaging for our chosen product. Something that always interested me was food packaging because of the endless design possibilities, so I decided to choose honey as my product and named it Pure.

Packaging

2019

Three Pure honey bottles side by side

Challenge

Since Pure is considered to be a high-end honey brand and targets an audience who has a higher income than average, the main challenge was to come up with an identity and packaging that exudes luxury.

Pure packaging gifPure lid detailPure sketches and labels variations

Challenge

Since Pure is considered to be a high-end honey brand and targets an audience who has a higher income than average, the main challenge was to come up with an identity and packaging that exudes luxury.

Pure lid detailPure packaging gifPure sketches and label variations

Approach

The approach was to keep the colour palette that are prominently used in existing honey packaging, which are different shades of yellow.The three different flavours of honey are then packaged in individual black boxes with a sticker that corresponds to the flavour and colour of packaging.

Outcome

In the end, a cohesive product line that is simple yet elegant is made for anyone who enjoys the taste of high quality honey.

Approach

The approach was to keep the colour palette that is prominently used in existing honey packaging, which are different shades of yellow. The three different flavours of honey are then packaged in individual black boxes with a sticker that corresponds to the flavour and colour of packaging.

Outcome

In the end, a cohesive product line that is simple yet elegant is made for anyone who enjoys the taste of high quality honey.

Pure honey bottles birds-eye view